What Is A 'Leave-Behind' And How Can It Help Your Business?

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Learning how to stand out from the competition is an important part of managing a business. No matter what industry you’re in, you’ll need to go above and beyond if you want potential clients to remember you and your services. This is where the concept of the ‘leave-behind’ comes in...

What is a leave-behind?

In short, a leave behind is something you… erm… leave behind after a business meeting, pitch or presentation. It can be as simple as a business card or branded pen or something as elaborate as a personalised portfolio or box of customised cookies.

What type of businesses should embrace leave-behinds?

Marketers and designers have been perfecting the art of the leave-behind for decades, but no matter what industry you’re in, this fantastic asset can help leave a lasting memory in the mind of the people you’d like to work with.

If you’re a creative freelancer or you manage an innovative business that’s constantly making new things, this is a great opportunity to show off and demonstrate what you can do.

If you’re not quite so creative, don’t let this put you off. There’s no reason why you can’t make the most of someone else’s expertise. From ordering some customised t-shirts to requesting some corporate cookies decorated with your logo, there are plenty of options that don’t demand your own creative spark.

What should I think about when choosing a leave-behind?

When choosing a leave-behind, you want to select something that will leave a lasting impression in the minds of the people you wish to impress.

Try to pick something that will ‘wow’ the recipients as soon as they see it, while also being memorable enough to stick in their minds for weeks or even months to come.

Before selecting a leave-behind, think about what you want to achieve. Do you want to showcase your work? Or maybe you want to give potential clients an eye-catching gift they’re likely to share on social media. Let your goals influence the type of leave-behind you choose.

If you’re stuck for inspiration, why not get in touch with the team at Custom Cookie Company? We’ll freshly bake and hand decorate a selection of promotional cookies designed especially for you. Whether you want to show off your own logo or personalise each treat with something you know your prospective client will love, we offer an unbeatable level of flexibility and creativity.


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